WHAT IS PROMOTION-IN-MOTION?

Promotion-In-Motion, is a dynamic new electronic display medium for retail Point-of-Sale advertising. This award-Winning innovative technology combines the proven promotional efectiveness of motion with the visual appeal of ink-on-paper, to retailers and marketers captivate customers and enhance brand equity.

WHAT IS THIS INNOVATIVE TECHNOLOGY?

This technology is a proprietary material that is processed into a film for integration into electronic displays. Although revolutionary in concept, it is a straightforward fusion of chemistry, physics and electronics to create this new material. The principal components are millions of tiny micro capsules, about the diameter of a human hair. In one incarnation, each microcapsule contains positively charged white particles and negatively charged black particles suspended in a clear fluid. When a negative electric field is applied, the white particles move to the top of the microcapsule where they become visible to the user. This makes the surface appear white at that spot. At the same time, an opposite electric field pulls the black particles to the bottom of the microcapsules where they are hidden. By reversing this process, the black particles appear at the top of the capsule, which now makes the surface appear dark at that spot.To form an AD Motion display, the ink is printed onto a sheet of plastic film that is laminated to a layer of circuitry. The circuitry forms a pattern of pixels that can then be controlled by a display driver. These microcapsules are suspended in a liquid "carrier medium" allowing them to be printed using existing screen printing processes onto virtually any surface, including glass, plastic, fabric and even paper. Ultimately this technology will permit most any surface to become a display, bringing information out of the confines of traditional devices and into the world around us.